Credit: WHO

By Mary Assunta
BANGKOK, Thailand, Jun 9 2023 (IPS)

The second session of the Intergovernmental Negotiating Committee on plastic pollution (INC-2), held in Paris, France, from May 29 to June 02, 2023, concluded with optimism and the prospect of ending plastics pollution. Over 700 delegates from 169 Member States agreed to prepare a zero draft of agreement ahead of the third session in November this year.

Among the more important and interesting debates, health advocates attending the negotiations reported that it was essential to discuss “how to categorize the thousands of types of plastics, chemical precursors and products in a way that allows for a coherent approach to ending plastic pollution.

Some favoured focusing on the chemical precursors, eliminating the most toxic and polluting ones,” while others acknowledged that not every type of plastic could be recycled or reinvented, and certain plastics like cigarette filters need to disappear for good.

Leonce Sessou, speaking on behalf of Action on Smoking and Health (ASH), Corporate Accountability (CA), African Tobacco Control Alliance (ATCA), and other members of the Stop Tobacco Pollution Alliance (STPA), urged Member States to align the future legally binding instrument on plastics with the public health objective of ending the tobacco epidemic, to which most have already committed via the WHO Framework Convention on Tobacco Control (FCTC).

Tobacco control groups, for example, called for the elimination of cigarette filters. They drew attention to the fact that cigarette butts are some of the most prevalent forms of plastic pollution on the planet and harm land and marine ecosystems.

They reminded delegates to align with human rights and health treaties, particularly the WHO FCTC, and make the tobacco industry pay for its pollution and legacy waste. The WHO FCTC health treaty seeks to reduce the supply and demand for tobacco and protect health policies by keeping the tobacco industry out of policy meetings.

According to a WHO report which called for a ban on cigarette filters, about 4.5 trillion discarded filters (butts) from the almost six trillion cigarettes consumed globally find their way into the environment annually.

They are the top waste item collected from coastlines and urban settings. Cigarette filters are small enough to be ingested by marine animals, and when these plastic filters break down, they release thousands of microplastic particles.

Microplastics have been detected in commercial seafood, other food items, drinking water, and human tissue; this contamination is a threat to food safety and security.

Research shows cigarette butts are a source of microplastic contamination that creates chemical pollution (due to the toxic chemicals found in tobacco products) that leach into the environment. Cigarette butt leachates are found to harm various forms of aquatic organisms, including key food sources for fish and shellfish.

Experts agree that banning cigarette filters is the best solution to this plastic and toxic waste problem. Clean-ups, anti-littering legislation, and redesigning filters for recyclability or biodegradability have not worked and are not viable solutions.

Government committees from Belgium, the Netherlands, and Denmark have recently called for a ban on filters and recommended the same for the rest of the European Union Member States.

For at least five decades, the tobacco industry has known that cigarette filters provide no health benefits; instead, they make cigarettes burn hotter, deliver more nicotine, and increase addiction.

Yet they have misled smokers into thinking filters make cigarettes “safer.” As awareness around smoking increased, the tobacco industry made advertisements for filtered cigarettes more appealing to pacify smokers’ concerns.

Advocates participating in the INC-2 reported a lot of misunderstandings related to cigarette filters that are yet to be addressed. In its blog on day 5 of the negotiations, ASH stated, “Many people, not just people who smoke, assume filters make cigarettes safer rather than more dangerous.”

Numerous countries already have a national policy banning single-use plastics such as plastic bags, straws, and cotton buds but have inadvertently not included cigarette filters. However, advocates speaking to government delegates found widespread support for a ban on cigarette filters.

As the possibility of a cigarette filter ban gathers momentum, the tobacco industry’s public relations (PR) machinery is already in motion implementing beach cleans-ups and cigarette butt collection activities through its corporate social responsibility (CSR) programs across the globe.

Before the third session of the Intergovernmental Negotiating Committee on plastic pollution (INC-3) resumes in Nairobi in November, governments must remember that the tobacco industry is not a stakeholder but a polluter that must be held liable for the myriad harms it has caused as well as continues to cause to human health and the environment.

Over 100 non-governmental health organizations of the STPA, along with other environmental groups such as Global Alliance for Incinerator Alternatives, Ecowaste Coalition, Break Free From Plastic (BFFP), Ban Toxics (Philippines), Our Sea of East Asia Network (OSEAN), Development Indian Ocean Network, Earthday.org (Earth Day Network), Green Africa Youth Organization, Vietnam Zero Waste Alliance, and Boomerang Alliance have called for the elimination of cigarette filters.

Mary Assunta is Senior Policy Advisor, Southeast Asia Tobacco Control Alliance (SEATCA)

IPS UN Bureau

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A cigarette vendor in Manila sells a pack of 20 sticks for less than a dollar. Credit: Kara Santos/IPS

By Mary Assunta and Wendell Balderas
BANGKOK, Thailand, Mar 14 2019 (IPS)

International Women’s Day on 8 March recognized and celebrated the progress women are making globally. The day also acknowledged the risks, exploitation and suffering many continue to endure.

The Southeast Asia Tobacco Control Alliance (SEATCA) puts the spotlight on the tobacco industry’s marketing tactics targeting women and girls especially in Asia to market its deadly products.

While smoking prevalence among females remains relatively low in Asia, smoking rates among adolescent girls in the Philippines, Malaysia, and Thailand however are higher than the rate among adult women respectively (9.1% vs 5.8%; 2.4% vs 1.4%; 5.2% vs 1.7%). Despite governments’ efforts to protect public health, tobacco use remains at epidemic proportions.

This is no coincidence. The tobacco industry needs “replacement” customers to maintain and increase its profits, and women and girls are an important market segment which represent the largest product-marketing opportunity the tobacco industry exploits.

Internal tobacco industry documents reveal that the tobacco industry has been notoriously targeting women and girls through their ads and novel products that promote social desirability, independence, sophistication, glamor, romance, and fun.

Women and girls, especially in low and middle-income countries (LMICs), are smoking in greater numbers than ever before. The tobacco industry has been introducing new products framed as “innovation” by refreshing brand marketing devices and imagery to appeal to women and young girls.

Through these product “innovation”, transnational tobacco companies (TTCs) introduce cigarette brands with new characteristics as flavored capsules and flavored filters and packaged and labelled with glitzy promotion.

These so-called innovations are gimmicks on specific product designs including filters, capsules, flavors, shape, color and perceived product’s strength or mildness.

Credit: Bigstock

Some of the tobacco industry’s deceptive tactics which blur the truth about the hazards of tobacco and instead promote smoking in developing countries among women and girls include the following:

• • In Indonesia, Malaysia and Singapore, some cigarettes brands are in “Lipstick” packs. Female-targeted elegant slims or super slim cigarettes are also packaged in slimmer packs and influences beliefs about smoking and weight control – an important predictor of smoking behavior among women.

• • In Malaysia, Cambodia and Vietnam “Less smoke smell (LSS)” technology has been used to promote cigarettes designed to reduce secondhand smoke odor.

• • Kiddie packs (10 to 12 sticks) are also available in Indonesia and the Philippines.

• • Flavor capsules in cigarettes are becoming increasingly popular and increase attractiveness of smoking. Some cigarettes sold in Cambodia, Indonesia, Malaysia, Philippines, Singapore and Vietnam have capsule filters that can be crushed to release additional menthol or other flavoring.

• Colors play an important role to enhance cigarette packaging and labeling to represent flavors and strength within brand families. The brand image is created by attention-grabbing designs and appealing colors to indicate flavors (such as strawberry, orange and apple) and communicate the false impression of lower tar or mild cigarette. Gold and silver convey ‘low-tar’, green for menthol and blue for ‘light’ or icy/cool.

To divert public attention away from the harm and damage caused by the industry, the TTCs have been conducting public relations stunts about employment and gender equity.

Philip Morris International boasted an ‘Equal-Salary certification’ it received, conveniently timed for International Women’s Day. TTCs routinely receive an obscure ‘top employer’ awards while simultaneously fighting smoke-free policies.

According to the US Centers for Disease Control and Prevention (CDC), “a woman’s risk of dying from smoking has more than tripled and is now equal to men’s risk”. This means that women are also at higher risk for heart attacks, strokes, lung cancer, emphysema, and other serious chronic illnesses such as diabetes.

A sudden concern for smoking is the new public rhetoric of the tobacco industry to justify a new range of so-called “less harmful” products such as heated tobacco products, while simultaneously selling regular cigarettes which form the bulk of their profits.

The current sixty-third session of the Commission on the Status of Women (CSW) at the United Nations Headquarters in New York, (11 – 22 March) is expected address women empowerment and their vital roles as agents of development in making progress across all Sustainable Development Goals (SDGs) and targets.

It is timely to discuss the tobacco epidemic among women especially in the LMICs and the concerted effort governments must make to curb this scourge.

Preventing an epidemic of tobacco-related diseases among women in the LMICs is one of the greatest public health opportunities for governments of our time. The global health treaty, WHO Framework Convention on Tobacco Control (FCTC) has been explicitly identified as a means to achieve the SDG health goal.

Steps governments should take to prevent this epidemic include banning tobacco advertising and promotions such as pack displays and applying plain packaging which requires cigarette packs to be sold in a standardized size, shape, and drab brown color, free of any logos or images.

In September 2019, Thailand’s legislation on standardized packaging of tobacco will take effect and Singapore will follow soon. Standardized packaging removes the attractiveness of tobacco products and reduces the ability of tobacco packaging to mislead consumers about its harmful effects.

Other equally important actions in the FCTC include increasing tobacco taxes and making public and work places 100% smoke-free.

*SEATCA is a multi-sectoral non-governmental alliance promoting health and saving lives by assisting ASEAN countries to accelerate and effectively implement the evidence-based tobacco control measures contained in the WHO FCTC. Acknowledged by governments, academic institutions, and civil society for its advancement of tobacco control movements in Southeast Asia, the WHO bestowed on SEATCA the World No Tobacco Day Award in 2004 and the WHO Director-General’s Special Recognition Award in 2014.

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